PFA
ADVERTISING
T/A
PROMOTIONS
FOR AFRICA
Nature
of the Business and Core Competencies:
As
no person is the same so are companies and businesses unique in their
own way. We are there to provide our customers with the following:
to consult, advise and supply on time the best suitable quality
product according to each customer’s unique requirements and needs
at the best possible price. No
matter how big or small, we are there for them all.
As
an agent for various Proudly SA factories we take great pride in
presenting items made in South Africa by South Africans. The
registered brand names include Comfort Luggage, Comfort Clothing,
Parker, Shafer, Kershaw, Victorinox, Maglite, Cellini, Bic, Leather
Man
to name but a few.
We
are an agent for various Companies that import gifts. These
Companies only supply goods to Promotional Companies and not to the
end user. Our imported gifts have been selected based on our
understanding of our clients needs for quality, latest international
trends and value for money. We aim to provide an excellent leading
edge to our customers in terms of price, quality, service and product
innovation.
We
consider all our customers as the most valuable assets to our
company. Our mission is to provide a fast, efficient and reliable
service, to source and develop new designs and maintain a competitive
edge. We give SMME and BEE companies the opportunity to access our
experience.
We
handle accounts and brands from the following company’s - De Beers
(Premier Mine), Dunlop Africa, Mercurius Motors, Imperial Truck
Systems, Anglo Gold, Mac Steel, Marconi, Ericssons, Truco, Gert
Sibande District Municipality, United Express, Citiwood, WK
Construction and BMW to name but a few. All items can be branded to
the client’s specification and we pride ourselves on prompt
deliveries. We have developed into a one stop promotional supplier
and in everything we do our focus is on your brand positioning within
your specific market segments.
Black
Economic Empowerment:
PFA
Advertising T/A Promotions for Africa was formed with the aim of
assisting the economic empowerment of the youth. Its strength and
successes lie in the quality of its people and their diverse skills
and background add depth to PFA Advertising T/A Promotions for
Africa.
PFA
Advertising Directors
Mary
Morgenrood Mary started Promotions for Africa in 2000 – 2005.
(White
Female) In end of 2005 we became a BEE company for PFA ADVERTISING
T/A Promotions for Africa. Previously Mary was a Manager for
Inquabela Advertising , Before Copy Doctor – Sales Rep,
Protekon – Executive Secretary, Spoornet Senior Typist;
COMPANY
OVERVIEW
Staff
Melissa
Böhm (White Female) Receptionist, Accounting, Admin & Human
Resources
Amos
Ndlovu (Black Male) Machinist
Emma
Mokoena (Black Female) Machinist
Jan
Mphuti (Black Male) Factory Manager, Patternmaker
Karabo
Manda (Black Male) Cutter
Paul
Mokoena (Black Male) Driver
Daniel
Sibanda (Black Male) Machinist
Emily
Mehlomakula (Black Female) Machinist
Zwelebanzi
Ngwenya (Black Male) Machinist (disabled)
Siphiwe
Khumalo (Black Female) Packer / Cleaner
Isobel
Nkosi (Black Female) Packer / Cleaner
Margaret
Nkosi (Black Female) General Cleaner
Production
One
of the company’s strengths is its flexibility to accommodate
customer demands and meet delivery deadlines. Our extensive overseas
contacts allow us to source new and different products from all over
the world that will compliment the marketing objectives and goals of
our clients.
Manufacturing
of all clothing according to our clients specifications enable us the
opportunity of creating individualized garments proudly reflecting
our clients corporate image and individuality
Our
company control the manufacture process ensuring better quality and
improved manufactured items. We also have an extensive internet
presence and are also empowering our clients to gain access to our
products and services even easier and quicker, building on-line
showrooms housing their choice of promotional products for their
companies.
Branding
capabilities
We
have extended our partnership program to include our preferential
suppliers.
We
offer:
Screen
printing on automated and manual machines up to 600 garments an hour.
Embroidery on a 6-head and 4 head embroidery machines capable of
embroidering garments, luggage and headwear.
Pad
printing facilities allowing printing of the smaller stationery items
and curved surfaces. IN-house computer design facilities allowing
story board presentations.
Engraving
– both laser and standard.
Our
relationships with our brand partners ensure continuity in supply and
quality of our clients logos and brands.
Distribution
We
already package goods according to customer requirements. We
outsource the transportation of these goods offering customers the
choice to use their own transport company.
Ordering
and Payment
Orders
may be placed by E-mail, Fax or normal and priority post.
Cheque
payments
Direct
Internet Banking
Cash
60%
Deposit : COD
SERVICE
DELIVERY
Critical
Success Factors:
We
believe that response time in all areas of the business is critical
(quotes, sampling, delivery, etc.) We aim to provide quality
promotional items at a competitive price. We allow the client’s
knowledge of our industry to compliment the choice of item used for a
promotion. Our Partnership program revolves around industry and
product knowledge as well as mentorship. Our ability to understand
the importance of our clients brand is the key to our ongoing success
we will not compromise our client’s brand or brand objectives.
Determining
Service Scope and Levels:
The
approach that we would employ to:
1.
Determine
a client’s total promotional items, apparel, luggage and brand
needs
We
would like to meet with our client to determine Target Markets,
Marketing Strategies for each of their business units. Categorize
your target markets and consolidate the marketing objectives of each
brand. In so doing we can ascertain the correct promotional
incentive for the specific campaign or brand.
2.
Tailor
the promotional items and apparel scope and levels to meet client’s
needs
We
are extremely flexible to customer demands in terms of
specifications. We would be able to manufacture samples for customer
testing and market research, ensuring individuality and brand
identity.
3.
Manufacture
or Procure the correct item to specification
On
receipt of an order we would manufacture locally, procure nationally
or internationally the agreed item ensuring on time delivery,
guaranteed quality and correct branding to complete the successful
objective of our client’s campaign.
Value
Added Services:
We
offer valuable sampling facilities
Our
extensive sourcing product experience is a plus for all our clients
Our
Corporate Structure would assist our clients in implementing their
own BEE and SMME corporate policies.
MANAGING
PERFORMANCE
Market
observation and client follow-ups (FEEDBACK) are used to monitor
service delivery and customize the internal structures and
communications between ourselves and our clients.
Key
Criteria and Measures:
We
consider the key criteria in maintaining performance and
sustainability to be open communication between supplier and client,
effective and constructive feedback and development.
The
aim of the sourcing element of this initiative is to improve quality
and reduce costs.
By
dealing with our company we would aim to:
-
Streamline
transaction processing
-
Reduce
any potential errors
-
Reduce
cycle times to process orders
-
Reduce
branding costs by using our brand partners
-
Provide
a consistently efficient procurement system
-
Provide
consistency in brand identification and quality across all times
-
Maintain
an open line of communication between our company and yours
-
Constantly
monitor performance levels and adjust our systems accordingly
-
Facilitate
the inter department or divisional rollout of a total Corporate
Identity
-
Create
a long term sustainable relationship between supplier and client
Summary
The
company has a strong focus on client satisfaction and retention.
With our extensive experience in the Promotional advertising industry
we aim to become an extension of our clients Value Chain by adding
value to our clients service and product and putting your brand
first.
Our
manufacturing units contribute to the sustainable growth of the local
economy and we strive to empower and create opportunities wherever
possible within our local demographic. We thrive on meeting the
challenges afforded to us by our clients and in so doing exceeding
our client expectations.
We
offer flexibility and individuality to each of our clients and focus
on your brand as if it were ours structuring our business around the
needs of our customers.